Choong Ewe Lee
Consulting Director
(012-295 2848)

Bachelor Degree, Technology Management
Master Degree In Business Administration
Lead Auditor, IRCA (ISO 9001)
Lead Auditor, IEMA (ISO 14001)
Brain Elite Consultants Sdn Bhd
Expeditors (Malaysia) Sdn Bhd
OSK Group of Companies
Corporate Learning Centre

Choong started his career as a consultant in Corporate Learning Centre, specializing in training & consulting projects in the aspects of Operations/Quality Management system, such as KRA, Japanese 5S, TPM, TQM, QCC, APQP, PPAP, FMEA, SPC, MSA, Kaizen, Cost Reduction, Lean Manufacturing, Safety & Health and Warehouse Management. He has worked very closely with Directors/CEO/Managers in various industries ranging from steel milling, iron ore, food, label, packaging, injection molding, pharmaceuticals, electrical & electronics, metal, bolt & nuts, shoes, etc. His consulting projects in service industries have included investment bank, insurance, education, IT related & health care.
Based on his previous consulting experience, Choong has set up and managed the Training Centre of the OSK Group of Companies. From there, he has actively developed & trained on subject matters, such as Management Development Programme, Leadership & Management, Communication Skills, Problem Solving & Decision Making, Time Management, etc.

From a local conglomerate, Choong has moved on to an US-based multinational company in global logistics. He has actively involved in regional matters in term of HR Management, Administration, Safety & Security, Staffing, and Training & Development. With his position at senior management level, he has also taken up additional responsibility to liase with the HQ in Seattle & Regional Office in Hong Kong in the world wide implementation of QMS.

Currently, he is managing the training & consulting business of Brain Performance, and is actively involved in the Consulting Projects for Strategic Business Plan, Balanced ScoreCard (BSC), Key Performance Indicators (KPI), Performance Management System (PMS),  TQM, as well as in the Third Party Auditing (for DSM & UKAS Certification) in the aspects of QMS (ISO 9001 & ISO/TS 16949), EMS (ISO 14001), Occupational Health & Safety (OHSAS 18001), and Information Security Management System (ISO 27001). Besides, he has actively acted as the Recruitment Consultants for his maintenance clients for high fliyers.

Choong has conducted not less than 1,500 public & in-house training programmes for more than 20,000 GM, Sr. Managers, Managers and Executives for multi-national companies as well as local conglomerates. He is also one of the guest speakers of the MBA programme for one of the prestigious University of United State.

  ABS Engineering Sdn Bhd
Actas Trading Sdn Bhd
AHM Plastic Components Sdn Bhd
Alpha Integrated Sdn Bhd
Amalgamated Container Bhd
Amanah Raya Trustee Bhd
Amsteel Labuan Sdn Bhd
Anzen Marketing
Atotech (M) Sdn Bhd
Austrial Plantation Group
AV Industries Sdn Bhd
Axis Network Design Consultants
Azure Precision (M) Sdn Bhd
Bandar Kinrara Bhd
Beltontech (M) Sdn Bhd
BNF Engineering & Supplies (M) Sdn Bhd
Centrionics Sdn Bhd
Charles Bradburn Sdn Bhd
Chiyoda Integre Co. Sdn Bhd
Chocolate Product Manufacturing Sdn Bhd
Class A Industries Sdn Bhd
CNI Entreprise Sdn Bhd
Creative Network International (S) Pte. Ltd.
Devotech Sdn Bhd
EAC Industrial Ingredients Sdn Bhd
Eastern Press Sdn Bhd
E-Efficient Mailcom Sdn Bhd
Eiken Sdn Bhd
Elite Rubberplastics S/B
Embo Wood Industries (M) Sdn Bhd
Enkei Malaysia Sdn Bhd
Expeditors (M) Sdn Bhd
Fair Points Industries Sdn Bhd
Fairpoint Plastic Industries Sdn Bhd
Famosa Auto (M) Sdn Bhd
Far East Oil Terminal Two (M) Sdn Bhd
Foamline Industries Sdn Bhd
Glorious Axis Sdn Bhd
Gold Sheen Health-Tech (M) Sdn Bhd
Greatpac Sdn Bhd
GSL Sdn Bhd
H&S Kejuruteraan Sdn Bhd
Hardyflex Industries Sdn Bhd
Help Institute Sdn Bhd
HTP Soles Manf. Sdn Bhd
Hup Siong Powder Coating Sdn Bhd
Ichiplas (M) Sdn Bhd
Inchcape Manufacturing Sdn bhd
Innovalues Precision (M) Sdn Bhd
Institute of Training and Development
INTI College
International Coatings Sdn Bhd
Island & Peninsular
Ivanex Sdn Bhd
Jabatan Penjara Malaysia
Jetson Label Sdn Bhd
Jurumuda Sdn Bhd
Kabushiki Kaisha Taiki (M) Sdn Bhd
KEB Venture
Kedah Medical Centre
Kempas Sentosa Sdn Bhd
Kenanga Investment Bank Bhd
Kheng Hwa Paper Products Sdn Bhd
Kian Wah Plastic & Tobacco Sdn Bhd
KLEX Technologies Sdn Bhd
Kohoku Electronics (M) Sdn Bhd
Kolej Damansara Utama
Kossan FRP (M) Sdn Bhd
LE Lim Electronic Engineering Sdn Bhd
Lee Soon Seng Plastic Industries Sdn Bhd
Lembaga Zakat Selangor
Ling Long Chang & Sons Furniture Sdn Bhd
Lion Steel Work Sdn Bhd
Lisan Eletronic Sdn Bhd
LTC Structural Works S/B
Mabuchi Malaysia Sdn Bhd 
Mahkota Medical Centre
Malpro Industries Sdn Bhd
Manewtech-Belle Sdn Bhd
MasterDyne Electronics Sdn Bhd
Mayer Manufacturing Sdn Bhd
MBA General Insurance
Metwork Industry Sdn Bhd
MIB Auto Sdn Bhd
Min Aik Technologies (M) Sdn Bhd
MISI Setia Oil & Gas Sdn Bhd
Mitsui-Soko (Malaysia) Sdn. Bhd.
Moca Plastic Industries Sdn Bhd
Moltec Toolings Sdn Bhd
Muda Holding Bhd
NEC Malaysia Sdn Bhd
NEC Systems Integration Malaysia Sdn Bhd
Ngai Cheong Manufacturing Sdn Bhd
Nichia (M) Sdn Bhd
Nikko Electronics Berhad
Nittoku Precision (M) Sdn Bhd
NK Rubber (M) Sdn Bhd
Noblelane Industries Sdn Bhd
NSK Bearings (Malaysia) Sdn Bhd
Nutech Machine Design and Engineering Sdn. Bhd.
Nylex (M) Berhad
OSK Group of Companies
P.T.M.S. Sdn Bhd
Pantech Corporation Sdn Bhd
Pantech Steel Industries Sdn Bhd
Parkson Bhd
PC Label Sdn Bhd
Percetakan Printpack S/B
Permata Metal Industries Sdn Bhd
Perusahaan Getah Amal Sdn Bhd
Pipeco FRP Tanks Sdn Bhd
Pipeco Steel Tank
PMW Industries Sdn Bhd
Podoyo Plastics Industries (M) Sdn Bhd
Pong Codan (Malaysia) Sdn Bhd
Prescorp Group
Primeworth (M) Sdn Bhd
Print Pack Sdn Bhd
Procasa Industries Sdn Bhd
PTM Steel Industries Sdn Bhd
Regalia Records Management Sdn Bhd
Rovksi Industries Sdn Bhd
SC Wooden Products Sdn Bhd
Seng Hiap Metal Sdn Bhd
Seremban Furniture Sdn Bhd
Shanp Deng Enterprise (Asia) Sdn Bhd
Sharp Die Cutting Mould Sdn Bhd
Spanco Services Sdn Bhd
Standard Engineering & Metal Stamping Sdn Bhd
Stenta Film (M) Sdn Bhd
Suenyun Sdn Bhd
Sumber Petroluem Cemerlang S/B
Sure-Reach Record Management Sdn Bhd
Sure-Reach Worldwide Sdn Bhd
Syarikat Faiza Sdn Bhd (Tal Mahal)
Synturn (M) Sdn Bhd
TA Furniture Industries Sdn Bhd
Taikwong-Yokohama Battery Ind. Sdn Bhd
Takatronics (M) Sdn Bhd
Tan Lan Holding Sdn Bhd
Tokyo Marine Asia Life Malaysia Bhd
Trans-Asia Shipping Corporation Bhd
Transwater Tenaga Sdn Bhd
Tricomtec Sdn Bhd
United Industries Sdn Bhd
United Sanoh Sdn Bhd
United Vehicles Sdn Bhd
Vista Eye Centre Sdn Bhd
Vivehome Furnishing Sdn Bhd
VPI International Sdn Bhd
VPI Solutions Sdn Bhd
Wafer Confectionery Sdn Bhd
Weng Meng Industries Sdn Bhd
Wheels Eletronics Manufacturing Sdn Bhd
Wira Syukur (M) Sdn Bhd
World Zone Sdn Bhd
Zeito Plastic Components Sdn Bhd
Zen Business Solutions Sdn Bhd
Zen Computer System Sdn Bhd